Entertain Meant The development of moving image technology on the web is driven by social and economic factors such as the desire to make the web an entertainment medium. Technologies such as Flash and streaming video have provided the opportunity to turn the web into an interactive form of on demand televison and branded entertainment. Two interesting case studies are the American sites UGO and Heavy that are aimed at the 15-30 male demographic with their mix of music, games, sport, television, films and girls.

12.2.06 14:15 Permalink / comment